How Can PPC Help Your Business?
If you’re curious about how paid search or display advertising would work for your business, we’re happy to provide a free assessment.
Benefits of PPC include:
What Is PPC?
PPC stands for Pay-per-click advertising.
PPC advertising allows an advertisement for your business is displayed when someone searches Google or visits a website.
Pay per click is extremely friendly for local businesses because you only pay when a user clicks on your ad. You set a monthly budget, so you never spend more than you want to.
Paid Search Vs. Display Ads
Typically, when people talk about PPC, they’re talking about Google’s Adwords platform, which is paid search.
Google’s search engine is extremely powerful for local businesses, because it allows advertising to find people in the moment they’re looking to purchase.
Here is a search for the keyword “personal trainer”. You can see that the top four results are all ads, and they’re even localized to the searchers location.
The power here is obvious — Personal Trainer is a very broad search, and would likely take a very long time to rank for organically. With Adwords you get to show up on the first page of Google right away.
Searching google when you need something has become gut instinct for most people. If your business doesn’t show up near the top of searches, you’re missing out on new prospects.
Did you know:
How does this compare to Display Ads?
Display ads are banner ads or ads shown in mobile apps (Google calls these native ads).
Facebook & Google are the largest provider of display ads on the internet. Google display campaigns reach 80% of the internet.
Depending on your business, display ads may or may not be effective. The traffic you get from display ads is typically much cooler, as the user wasn’t actively seeking your service.
Just like paid search, display ads can be highly targeted, so they show only to the type of people who are likely to become customers. Proximity, age, gender, and interests are all demographics you can select.
Retargeting is a buzz word, and it can seem complicated but If you have ever visited a website and then noticed banner ads that seemed to follow you from site to site, that is a called “retargeting”.
With an ROI of up to 600% for some clients, retargeting can be a very effective practice to stay top of mind with potential customers. Client Amp includes retargeting in all of our eligible managed PPC campaigns at no extra cost.
Why Choose PPC Over SEO?
You may be asking yourself, why not just appear on the front page of Google the old fashion way? Organically, without having to pay for every single search.
For some businesses, maybe that isn’t an issue — but that’s not most businesses.
There is too much competition to rely on organic search alone.
If you start an SEO campaign, it can take months or even up to a year to start to see the results you want.
Meanwhile, Google is placing paid ads in more and more prominent positions. For some keywords, it’s almost already to the point where the entire “above the fold” section is paid search.
For most businesses, it makes sense to start with a great conversion optimized website and then run paid traffic to it. Then you can build your SEO through citations, backlinks, and reputation management.
Paid traffic is reliable. Like water from a faucet, you can turn it on and it just works. With SEO you never know when the flow could get cut off due to an algorithm change.
That’s not to say that SEO is unimportant, it’s just important for difference reasons.
Why Choose Managed PPC Over Self Management?
Why would you pay an agency like Client Amp to run your Adwords campaigns for you, when you could set it up yourself or have a staff member take care of it for you?
The answer is time and expertise.
The PPC market is not static. New competitors are springing up and your existing competitors will adjust their campaigns as you optimize yours.
Errors in setting up your campaign can be costly. They can result in negative ROI or wasted ad budget.
Unless you have the time to make adjustments to your PPC account on a very regular basis (weekly if not daily) it is best left to trained experts.
If you have not run PPC advertising before, or if you’re running adwords yourself, we’d like to give you some peace of mind before considering investing in managed PPC.
We offer a complimentary market analysis for all customers considering PPC for the first time. If you’re already running PPC, we provide a complimentary audit.
The market analysis report will include an estimated cost-per-click (CPC) for ranking first in your industry in your precise geographic location. This CPC will give you a projection of the potential performance of your campaign.
The complimentary Adwords Audit will identify wasted ad spend and do a technical analysis to look for errors or optimizations that could be performed to the account, such as: